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Orna Palencia, the founder and owner of Organi, began her path as an esthetician at the age of 48 with the goal of developing a unique line of skincare products. Ancient traditions of medicinal herbs exist across all corners of the globe. Persian Jewry developed its own rich tradition of plant-based healing, passed down from generation to generation and from family to family. One of those families is Orna’s, the founder of Organi, who immigrated to Israel from Persia in 1948.

Orna learned the art of herbal medicine from her grandmother, mother, and aunts. She vividly remembers how they would infuse oils from plants to relieve muscle pain, strengthen the pelvic floor, reduce wrinkles around the eyes, and improve vision. She spent hours watching them stir seeds, dried fruits, nuts, herbs, and leaves over a small flame. Orna’s mother had a variety of remedies for reducing pain and easing the body during illness. These included boiling chamomile, boiling eucalyptus, using “Tokhmeh Kado” (pumpkin seeds) for nausea, “Gashniz” (field coriander) for chronic sore throats, and more.